Communication

Publicité, promotion, information

Pour Scavolini, la communication de marque n’est pas uniquement un facteur de succès et de croissance : chaque spot, chaque nouvel outil de communication est l’élément d’une histoire que nous tissons avec passion depuis de 65 ans.

Une histoire qui est entrée dans l’imaginaire collectif et dans le cœur des Italiens au départ, puis d’un public international.

Les spots télévisuels

C’est justement grâce aux spots télévisuels que Scavolini, au fil du temps, est entrée dans les maisons de tous les italiens, devenant un véritable symbole de l’essence du foyer italien.

2025

"Vivimi"

Scavolini annonce sa collaboration exceptionnelle avec Laura Pausini, la chanteuse italienne la plus populaire et influente dans le monde, réunies dans la nouvelle campagne internationale « VIVIMI ».

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2023

« Ensemble, nous sommes un foyer »

Est diffusée la campagne Scavolini axée sur le nouveau rôle de la maison, entendue comme le lieu fondamental où préserverv et construire des projets de vie familiale.
À travers cette campagne, nous racontons une des nombreuses histoires possibles : une histoire d’amour qui naît, grandit et se consolide justement au sein du foyer, le lieu qui accueillera ensuite une nouvelle famille...

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2022

« Ensemble, nous sommes un foyer »

Depuis le 30 janvier est diffusée la campagne Scavolini axée sur le nouveau rôle de la maison, entendue comme le lieu fondamental où préserverv et construire des projets de vie familiale.
À travers cette campagne, nous racontons une des nombreuses histoires possibles : une histoire d’amour qui naît, grandit et se consolide justement au sein du foyer, le lieu qui accueillera ensuite une nouvelle famille...

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2021

« 60 ans ensemble »

Depuis le 31 janvier, est diffusée la nouvelle campagne publicitaire de Scavolini, qui fête les 60 ans de l’entreprise, avec une approche qui met au cœur de la narration la relation avec les personnes et le développement de son offre, sous le signe d’un home total look.
L’objectif de la campagne est de célébrer cet important succès, à travers un récit dont le langage exprime un nouvel humanisme. En effet, durant ces 60 ans, Scavolini est...

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2020

« Votre maison vous aime »

Le 5 mai 2020 a été diffusé à la télévision le nouveau spot publicitaire de Scavolini « #latuacasatiama », qui raconte les petites et grandes émotions aux temps de la Covid-19.
Le spot est axé sur la maison et raconte l’intensité de ce que les personnes vivent en cette période particulière. Dans un moment aussi difficile, Scavolini a choisi de se montrer proche des gens et de mettre en valeur les sentiments et les relations à travers un contenu de communication intime, captivant et inclusif...

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2019

“MIA by Carlo Cracco”

Diffusé depuis le 3 février 2019, le nouveau spot de la nouvelle campagne publicitaire de Scavolini met au cœur de la narration notre ambassadeur : le Chef Carlo Cracco !...

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2016

« Notre Ambassadeur, le Chef Carlo Cracco »

Diffusé depuis le 19 août 2016, le second spot de la nouvelle campagne publicitaire de Scavolini met au cœur de la narration un ambassadeur d’exception : le Chef Carlo Cracco.
L’objectif de la campagne est de raconter au public l’évolution de l’entreprise et de consolider sa position non seulement de leader dans le secteur des cuisines mais également comme référence pour l’ameublement de salle de bains et le salon...

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Les foires

L'identité de Scavolini s'affirme également grâce à une présence constante dans les salons les plus importants du monde.

Salons italiens
Salons internationaux

Salone del Mobile. Milano 2026

Salone del Mobile. Milano 2024

Salone del Mobile. Milano 2026

"LIVE IT. MADE TO BE LOVED!" is the concept that accompanied us at the Salone del Mobile 2026. “Live it” takes the form of a direct, participatory call to action, inviting visitors to explore and experience the Scavolini home in all its dimensions. “Made to be loved” introduces an emotional dimension that strengthens the affective bond with the domestic space, and speaks, in a contemporary register, to the brand’s historic positioning as “the most popular and beloved in Italy”, reinterpreting it in an international language that brings together experience, quality and enduring value.

>> Relive the experience of the Salone del Mobile with Scavolini

Salone del Mobile. Milano 2024

« Home. Everywhere! » est le concept qui nous a accompagné au Salone del Mobile 2024: où la signification même de foyer est synonyme de lieu totémique et universel auquel Scavolini s’adresse de plus en plus. Un refuge sûr où tisser des liens, cultiver des souvenirs et protéger ce qui nous est le plus précieux dans la vie : nos proches. Un concept qui, dans le langage commun, se définit comme « être à l’aise, être bien ». Ce même état d’âme qui se reflète dans le lien que Scavolini a su créer avec son public partout dans le monde.
Avec le nouveaux projects Stilo design Spalvieri & Del Ciotto, Poetica design Vuesse et l’introduction de nouveaux compléments – tables, chaises, maies, miroirs et horloges – dans l’offre Scavolini, l’entreprise continue de faire évoluer la signification du « foyer », en agrémentant la vie quotidienne des familles du monde entier de solutions innovantes et design.

Salone del Mobile 2022

Supersalone 2021

Salone del Mobile 2022

"With Love. Postcards from home" is the concept that accompanied us at the Salone del Mobile 2022: postcards of new products, postcards of emotions experienced, all sent with love.

And it is the words of Fabio Novembre that introduce us to this journey through the new products presented for the kitchen and bathroom environment: Lumina and Libra design Vuesse; Jeometrica design Luca Nichetto | Nichetto Studio; Formalia Outdoor and Walk-in Status design Vittore Niolu; Dandy Plus design Fabio Novembre; Plaza design Carlo Viglino and Giacomo Soriani.

Supersalone 2021

The appointment with the Milan Design Week is back: from 5 to 10 September, you will find us at the Rho fairground at Supersalone, PAVILION 3 GANGWAY B11, with our Diesel Get Togheter Kitchen and the new Diesel Misfits Bathroom.
At the same time, our collections will be on show at the Scavolini Stores in Milan:

Scavolini Store Milano Sempione: Formalia, kitchen and bathroom
Scavolini Store Milano Piave15: Formalia, kitchen and bathroom
Scavolini Store Milano Missori: Dandy+ kitchen
Scavolini Store Scalo Milano: Dandy+, kitchen and bathroom, e Formalia bathroom

Don't miss!

Salone del Mobile 2018

Cersaie 2019

Salone del Mobile 2018

This year too, Scavolini has participated in both Eurocucina and the International Bathroom Furniture exhibitions. An additional Scavolini space was also dominating the scene at the Diesel Living stand, which hosted, as usual, the best of Italian Design firms.

Among the great number of novelties presented at our stands, each one standing out for innovative design and commercial appeal, the undisputed “talk of the town” were:

> Mia by Carlo Cracco. A magnificent domestic interpretation of the professional kitchen the distinguishing feature of which is the significant technological component. Professional multi-functional appliances with specific controls for a sophisticated kitchen, food kept warm and at constant temperatures integrated within the oven controls, a proofing function integrated within the blast chiller, a marinating function integrated within the vacuum-packing machine, the tubular aluminium hood with professional extraction: each of these appliances features customised Scavolini styling, which is also used to clad the basket fronts. In terms of styling, Mia stands out for its contrasts: to distinguish the operating area, the work areas and appliances are clad with a sturdy and hard-wearing Steel finish, while the kitchen cabinet doors are available in warmer hues, such as Clay finish Biomalta. The scenic island is equipped with a Steel monobloc with built-in cooking and washing areas, all topped by a wall-mounted totem-like structure housing a hood and drainer unit. To emphasise the collection, the stylish wall panelling embellished with wall panels equipped with accessories designed specifically for this model, such as the food-warming lamp to keep dishes warm, the wall-mounted bottle rack, the utensil-holder bars, shelves and containers for aromatic plants.

> Boxlife Design Studio Rainlight. It is a smart interior design concept marked by elegance and customisation; it conceals endless functions while bringing together the living area and the sleeping area to ensure the utmost flexibility in the organisation of space. This modular, flowing project focuses on concealed environments which make it possible to create linear, corner or U-shaped solutions that are responsive to the setting, and where the undisputed starring role is played by the panelling. The cupboards with retractable doors (single and double) can house appliances or an entire kitchen, while in the bed area, the sliding door systems can be used on the wardrobe cabinet, whereas in living room areas, the folding sliding external doors suit all possible requirements.

> Lirica Design Raffaello Pravato. A mesmerising stage on which elegance and romanticism play the starring roles, in its sophistication, this kitchen boasts a unique and unmistakable stylistic trait with original details that contribute towards making it a high-end solution packed with harmony. The Lirica collection is wide-ranging and capable of accommodating various styling requirements offering linear, island and peninsula kitchens with an extensive modularity, embellished by accessories and complementary elements, such as hanging racks, under wall unit accessories, dressers, dish-racks and characteristic drawer units situated next to the hob.

> DeLinea Design Vuesse. A sophisticated kitchen with a metropolitan feel that stands out for its extreme sophistication and painstaking care for details, which make for a seductive and harmonious silhouette. The kitchen takes on a new architectural appeal thanks to the elegant wall panelling housing open-fronted elements and an accessorised storage bar running along the entire length of the workspace. DeLinea makes multiple compositions possible, from islands, to corner or peninsula configurations, interpreting the handle-free kitchen with particular processing on the door: as a matter of fact, the door is opened thanks to a recessed Aluminium profile cut at a 45° angle for an easier grip and the same colour as the recessed grip profile, ensuring it matches a wide array of finishes.

> Gym Space Mattia Pareschi Design. The new project that merges the bathroom and the gym. The heart of the project lies in the unprecedented reinterpretation of Gymnastics Wall Bars. The entire range revolves specifically around this piece of gym equipment, used as the base onto which additional sports equipment is applied – including benches, elastic training bands and TRX systems – and to secure the bathroom furnishing accessories - such as lights, soap dish, shelves, storage elements and mirrors.

> DeLinea Design Vuesse. Here, as in the kitchen, the skilful game of colours and textures, combined with the streamlined silhouette, gives the setting unprecedented character, further embellishing it with fine details and accessories. The door with the recessed profile constitutes the genuine signature feature of this charming and original proposal. The wall-mounted base unit and the dedicated line of accessories - which includes taps, shelves and towel rails - complete the collection, and are available in white, brass and aluminium finish.

> Juno Design Vuesse. Simple silhouettes, clear geometric shapes and minimal styling. A game of volumes and perfect functionality that make it possible to liaise with the surrounding space through sophisticated shapes. With its exclusive solutions, the range guarantees style and originality in settings of any size, and it stands out for its superior styling quality, enhanced modularity and painstaking care for details. From a stylistic perspective, the leitmotiv of this collection is the door with J-shaped handle grip which ensures ergonomically-designed, simple furnishings.

Finally, on display, other models best known to the public: Carattere, Diesel Open Workshop, Exclusiva, Favilla and LiberaMente and for kitchen furniture and Aquo, Baltimora, Diesel Open Workshop, Idro, Laundry Space, Magnifica and Qi for bathroom furniture.

Cersaie 2019

We took part in the 2019 edition of Cersaie, the International Exhibition of Ceramic Tile and Bathroom Furnishings (23rd/27th September) in Bologna's trade fair district. This was a huge novelty for the industry, which for the fourth time saw us attending the event with our booth where we showcased not only all the new Scavolini Bathrooms products but also the latest solutions for the Living Room and Kitchen.

On display: 8 bathroom furniture compositions (Gym Space, Juno, Tratto, Diesel Open Workshop, Qi, Rivo, Magnifica and a solution for Laundry Space) and 4 kitchen and living room compositions (Mia by Carlo Cracco, DeLinea, Box Life, Exclusiva and “Fluida” Wall System).

India Design 2025

Design Shenzhen 2023

India Design 2025

After twelve successful years for India Design ID, the thirteenth edition of the country's most important design week returns to New Delhi.

From 20 to 23 February at NSIC Grounds, ID 2025 celebrates design, innovation and creativity. A fair dedicated to luxury furniture, lighting, furnishings, decoration, collectibles and interior solutions, this is the nation's ‘pioneer’ platform for all things design.

Scavolini showcases a composition of MIA collection in a setting where more than 150 Indian and international luxury brands are exhibiting.

Design Shenzhen 2023

27 February / 2 March
Shenzhen Convention & Exhibition Center

KBB Birmingham 2022

Esprit Meuble 2021

KBB Birmingham 2022

We are at kbb Birmingham – Hall 18, Stand P74.
What are we presenting? This is the opportunity to launch our latest projects in the UK, such as Diesel Get Together, Formalia, Delinea, Boxlife and Misfits Bathroom. We look forward to seeing you!

Esprit Meuble 2021